YouTube has become a popular platform for content creators to share their talent, knowledge, and creativity with the world. As these creators continue to gain millions of views, it raises the question: how much money do YouTubers make per 1000 views in 2018? In this article, we will explore this topic from an objective perspective, taking into account various factors that influence earnings on YouTube.
1. Advertising Revenue
One of the primary sources of income for YouTubers is through advertising revenue. YouTube partners with advertisers who display their ads on videos, and creators earn a portion of the revenue generated from these ads.
The amount of money earned per 1000 views can vary significantly, depending on factors such as the number of ads displayed, ad formats (skippable or non-skippable), viewer location, and viewer engagement with the ads.
Creators who are part of the YouTube Partner Program have the opportunity to monetize their videos, but it’s important to note that not all YouTubers are accepted into the program.
2. CPM Rates
CPM, or cost per mille, refers to the amount of money advertisers are willing to pay for a thousand views of their ad. The CPM rates fluctuate based on factors like ad demand, seasonality, and target audience.
On average, YouTubers can expect to earn between $0.25 and $4 per 1000 views, but this can vary greatly depending on their niche, viewer demographics, and video engagement.
3. Channel Size and Subscriber Base
Channel size and subscriber base play a crucial role in determining how much money YouTubers make per 1000 views. Generally, larger channels tend to have higher view counts, increasing their potential earnings. Additionally, a loyal and engaged subscriber base often results in higher ad engagement, boosting overall revenue.
4. Content Type and Quality
The type and quality of content also impact earnings. Advertisers may be willing to pay more for videos that align with their target audience, creating niche-specific content can result in higher CPM rates. Moreover, high-quality videos that attract longer watch durations and promote viewer engagement tend to earn more money for creators.
5. Region and Audience Demographics
The region and demographics of a creator’s audience can influence the amount of money they earn. Advertisers may be more interested in targeting specific regions or demographics, leading to higher bids for ads shown to those audiences. For example, ads aimed at a U.S. audience may generate more revenue compared to ads shown to viewers from lower-income countries.
6. Engagement and Interaction
In addition to advertising revenue, YouTubers can earn money through sponsorships, brand deals, merchandise sales, and crowdfunding. However, these sources of income are typically tied to the creator’s engagement and interaction with their audience. Active and supportive viewers are more likely to participate in these revenue-generating activities, contributing to the overall earnings of the YouTuber.
7. Ad-Blocking Software
Ad-blocking software poses a challenge for YouTubers as it prevents ads from being seen by viewers. This significantly impacts the potential earnings of creators, as fewer ad views translate into lower revenue. However, it’s important to note that not all viewers use ad-blocking software, and the extent of its impact can vary based on the audience demographic.
8. Video Duration and Ad Placement
The duration of a video and the placement of ads within it also affect the earning potential. Longer videos have more ad slots available, increasing the chances for creators to earn money. Additionally, strategically placing ads at the beginning or middle of a video may result in higher viewer engagement and, consequently, better revenue.
9. YouTube Red and Premium Subscriptions
In countries where YouTube Red and Premium subscriptions are available, creators can earn additional income from these services. YouTube redistributes a portion of the subscription fees to creators based on watch time and audience engagement across all their videos.
10. YouTube Algorithm and Trending Exposure
The YouTube algorithm plays a vital role in showcasing videos to a broader audience. Videos that appear in the YouTube Trending section or are recommended by the algorithm typically receive more views, leading to increased ad revenue. However, the specific algorithms and criteria used by YouTube remain undisclosed, making it challenging to predict or manipulate exposure.
11. Seasonal Fluctuations
Similar to other advertisement-based industries, YouTube experiences seasonal fluctuations in ad demand and CPM rates. For example, the holiday season often sees higher ad spending, resulting in increased earnings for creators. Understanding these seasonal patterns can help creators optimize their content and revenue strategies.
12. Advertiser Preferences and Blacklisting
Advertisers have the ability to blacklist certain types of channels or videos, preventing their ads from being displayed alongside specific content. This can impact creators negatively if their content is deemed unsuitable by advertisers, reducing the pool of available ads and potentially lowering revenue.
13. Copyright Claims and Strikes
Copyright claims and community guidelines strikes can affect a creator’s ability to monetize their videos. When a video receives a copyright claim, the revenue generated may be shared with the claimed rights owner. Additionally, repeated or severe violations of community guidelines can result in videos being demonetized or removed from the platform altogether.
14. External Revenue Streams
Some YouTubers generate income beyond the platform through brand partnerships, speaking engagements, book deals, and merchandise sales. These external revenue streams are often influenced by the creator’s popularity, engagement with their audience, and their ability to leverage their YouTube platform.
15. Growth and Long-Term Sustainability
While the potential for revenue on YouTube is significant, it is important to consider the long-term sustainability of a creator’s earnings. YouTube’s policies and algorithms can change, affecting revenue streams. Additionally, the market is highly competitive, and maintaining consistent growth and engagement with the audience is crucial for sustained earnings.
In conclusion, the amount of money YouTubers make per 1000 views in 2018 can vary depending on a multitude of factors. Advertising revenue, CPM rates, channel size, content quality, audience demographics, and engagement all play significant roles in determining earnings. Understanding these factors and continuously adapting strategies help creators optimize their revenue potential on YouTube.
References:
- Smith, J. (2017). The Business of YouTube. Routledge.
- Richards, M. (2018). Making Money on YouTube. CreateSpace Independent Publishing Platform.
- Williams, N. (2019). YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer. Lioncrest Publishing.
About the author: John Johnson is a digital marketing specialist with expertise in YouTube monetization strategies. He has been actively involved in the YouTube community for over five years, helping creators maximize their earning potential. The author’s original image is a representation of YouTube analytics and monetization tools.
