Youtube Premium is a subscription-based service that provides users with an ad-free experience, access to exclusive content, and the ability to download videos for offline viewing. As a result, Youtubers have found various ways to monetize their content through this platform. In this article, we will explore how Youtubers make money from Youtube Premium.
1. Ad Revenue Sharing
One of the primary ways Youtubers make money on Youtube Premium is through ad revenue sharing. When Youtube Premium users watch their videos, Youtubers receive a portion of the subscription fee based on their share of watch time on the platform.
For example, if a Youtuber’s videos account for 10% of the total watch time on Youtube Premium, they would receive 10% of the ad revenue generated from the subscription fees.
2. Channel Memberships
Youtubers can also earn money through channel memberships. This feature allows viewers to become members of a specific channel by paying a monthly fee. In return, members gain access to exclusive perks such as badges, emojis, and special content.
Youtubers earn a percentage of the membership fees based on the number of members they have. The more members a channel has, the higher the earnings potential for the Youtuber.
3. Super Chat and Super Stickers
During live streams, Youtube Premium users have the option to send Super Chat messages or purchase Super Stickers to support their favorite Youtubers. Super Chats are highlighted messages that stay pinned for a certain duration, while Super Stickers are colorful animated stickers displayed in the chat.
Youtubers receive a portion of the revenue generated from Super Chats and Super Stickers, providing an additional source of income during live streaming events.
4. Merchandise Sales
Many popular Youtubers have their own merchandise, ranging from t-shirts and hoodies to accessories and collectibles. Youtube Premium allows Youtubers to promote and sell their merchandise directly through the platform.
Youtubers earn a percentage of the sales revenue from their merchandise, providing them with an alternative income stream and further strengthening their connection with their audience.
5. Sponsorships and Brand Deals
Youtubers with a significant following often collaborate with brands and negotiate sponsorships or brand deals. These agreements involve the Youtuber promoting a product or service in their videos or creating dedicated sponsored content.
Youtube Premium enhances the appeal for such collaborations as the ad-free experience ensures that brand messages are not skipped or interrupted, potentially leading to higher engagement and conversions.
6. Content Licensing
Youtube Premium offers Youtubers the opportunity to license their content for use by other media platforms or companies. This can include the use of snippets or full videos in movies, TV shows, commercials, or online advertisements.
Youtubers can negotiate licensing fees based on the usage rights granted to the third-party and the exposure their content will receive. This can be a lucrative way to monetize their videos beyond the Youtube platform.
7. Fan Funding
Youtube Premium users have the ability to support their favorite Youtubers directly through fan funding. This feature allows viewers to make voluntary contributions to Youtubers as a form of appreciation for their content.
Youtubers receive the full amount of fan funding they receive, making it an additional income source driven by their loyal fan base.
8. Equipment and Product Recommendations
Youtubers often share their recommendations for cameras, microphones, editing software, and other equipment used in their videos. Through affiliate marketing programs, they can earn a commission for each sale made through their unique referral links.
This incentivizes Youtubers to create comprehensive reviews and tutorials, providing value to their audience while generating income from the sales of recommended products.
9. Crowdfunding and Patreon
Some Youtubers choose to supplement their Youtube Premium earnings by launching crowdfunding campaigns or utilizing platforms like Patreon. These platforms allow fans to contribute financially on a recurring basis or for specific projects.
By offering exclusive content, personalized rewards, or early access to videos, Youtubers can incentivize their fans to support them directly, reducing their reliance on ad revenue and diversifying their income streams.
10. Book Deals and Public Speaking Engagements
Youtubers who have gained substantial popularity and influence may attract book deals or speaking engagements. These opportunities arise from the visibility and credibility they have established through their Youtube channels.
Book deals involve publishing their written work, while speaking engagements can range from conferences and conventions to corporate events, further expanding their revenue sources beyond Youtube Premium.
As we can see, Youtube Premium offers a variety of avenues for Youtubers to monetize their content. From ad revenue sharing and channel memberships to sponsorships and merchandise sales, Youtubers can leverage multiple income streams to earn a living and continue producing engaging content for their audience.
References:
1. Smith, T. (2019). “How Do Youtubers Make Money?”. Investopedia. Available at: https://www.investopedia.com/articles/personal-finance/101415/how-do-youtubers-make-money.asp
2. Bakshani, M. (2018). “15 Ways Youtubers Make Money: Case Studies”. Oberlo. Available at: https://www.oberlo.com/blog/how-do-youtubers-make-money
About the Author:
John Smith is a digital marketing expert with a focus on content creation and social media strategies. He has extensive knowledge of the Youtube platform and has worked closely with several successful Youtubers in optimizing their monetization efforts. Apart from his passion for digital marketing, John is an avid photographer and has provided the accompanying original image for this article.
