HowToBasic, the enigmatic YouTube channel known for its unconventional and often outrageous videos, has garnered a massive following over the years. With millions of subscribers and billions of views, many wonder just how much money this channel makes on the popular video-sharing platform. In this article, we will delve into various aspects of HowToBasic’s monetary success and attempt to provide an estimate of its earnings.
1. Ad Revenue
One of the primary sources of income for YouTube creators is ad revenue. When a viewer watches a video that has ads enabled, the creator receives a portion of the revenue generated by those ads. HowToBasic’s videos, despite their peculiar nature, often feature advertisements, generating a significant amount of ad revenue.
However, the exact amount of ad revenue is difficult to determine, as it depends on various factors such as the number of ads per video, the viewer engagement, and the ad rates at the time of viewing. Additionally, YouTube takes a percentage of this revenue as a platform fee.
2. Brand Partnerships
Another lucrative income stream for successful YouTubers is brand partnerships. Companies often collaborate with popular creators to promote their products or services through sponsored content. Although HowToBasic’s videos may not seem like an obvious choice for brand partnerships, the channel’s massive reach and engagement make it an attractive platform for certain brands.
It is essential to note that brand partnerships may be less common for HowToBasic compared to other YouTube channels due to the unconventional nature of the content. However, occasional collaborations and sponsored videos can still provide additional income for the channel.
3. Merchandise Sales
Many YouTube creators leverage their influence to sell merchandise to their dedicated fan base. HowToBasic is no exception. The channel offers a range of merchandise, including clothing items, accessories, and novelty items, which fans can purchase to show their support.
The revenue generated from merchandise sales can vary significantly, depending on the volume of sales and the profit margins. However, with millions of subscribers, even a fraction of the fan base purchasing merchandise can result in a substantial income for HowToBasic.
4. Sponsorships
Sponsorships provide another avenue for income. As HowToBasic’s popularity continues to grow, the channel may attract sponsors who are willing to pay for dedicated shout-outs or mentions within the videos.
These sponsorships can vary in terms of payment, from a fixed fee to a percentage of the sales generated through the promotion. Although the channel’s content may not lend itself to traditional sponsorships, creative collaborations and partnerships can still emerge, further contributing to HowToBasic’s revenue stream.
5. Patreon and donations
Many YouTubers supplement their earnings by utilizing crowdfunding platforms such as Patreon. Patreon allows fans to support creators financially with monthly donations in exchange for exclusive perks or content.
HowToBasic may have a relatively niche target audience, but it’s not inconceivable for dedicated fans to contribute through platforms like Patreon. While the exact amount earned from Patreon and other donation sources is challenging to ascertain, they can provide an additional stream of revenue.
6. YouTube Premium
YouTube offers a premium subscription service called YouTube Premium, which enables users to watch videos without ads and access exclusive content. YouTube shares a portion of its subscription revenue with creators based on factors like watch time and audience engagement.
While the specifics of this revenue-sharing model are not publicly disclosed, HowToBasic can benefit from YouTube Premium if viewers who have subscribed to the service watch their videos regularly.
7. Licensing and Content Syndication
HowToBasic’s unique brand and style may attract interest from various media outlets or online platforms interested in licensing their content. Licensing agreements typically involve granting third-party companies the right to use HowToBasic’s videos in exchange for a licensing fee.
Additionally, content syndication platforms can distribute HowToBasic’s videos to a broader audience, generating additional revenue based on views or ad impressions on those platforms.
8. Live Events and Appearances
Live events and appearances can be a significant source of income for popular YouTubers. Although HowToBasic’s content may not lend itself directly to traditional live shows or appearances, the channel could explore creative avenues such as guest appearances at conventions or speaking engagements at events related to their niche. These opportunities can provide not only monetary compensation but also further exposure for the channel.
9. YouTube Red Originals
YouTubers who have built a substantial following and garnered industry recognition can be approached by YouTube to create exclusive content for their premium Originals platform. While HowToBasic’s videos may not align with the usual formats of YouTube Red Originals, unique opportunities might arise for the channel to contribute to exclusive projects and generate additional income.
10. Investments and Business Ventures
Successful YouTubers often diversify their income and investments beyond their channel. It is possible that HowToBasic, given its popularity and revenue, may explore various business ventures or investments, adding to their overall financial success.
11. Taxes and Expenses
It is crucial to consider that HowToBasic’s total earnings are not the same as their profit. YouTube earnings are subject to taxes, and creators also incur expenses such as production costs, equipment upgrades, and employee salaries, if applicable. These factors need to be considered when estimating the net income of the channel.
12. Audience Engagement and Retention
One of the key determinants of a creator’s earning potential on YouTube is audience engagement and retention. Metrics such as average watch time, likes, shares, and comments contribute to a channel’s overall success and indirectly impact ad revenue and sponsorships.
HowToBasic’s videos often captivate the audience with their unconventional approach, resulting in high engagement and retention rates. This factor, combined with their substantial subscriber count, helps solidify their earning potential.
13. Competition and Ad Rates
The competition within HowToBasic’s niche and the overall ad rates prevailing on YouTube can also influence the channel’s earnings. As ad rates can fluctuate based on factors such as advertiser demand and seasonality, the income generated through ad revenue may vary from month to month.
Similarly, while HowToBasic may have established a dominant position within its niche, the emergence of new competitors or changes in viewer preferences could impact its earning potential.
14. Copyright Claims and Demonetization
Copyright claims or demonetization of videos due to content violations can impact a creator’s revenue. Although HowToBasic’s videos are unique and primarily consist of original content, there is still a possibility of copyright claims arising or videos being restricted from generating ad revenue due to their unconventional nature.
It is essential for HowToBasic to navigate these challenges carefully to ensure their revenue stream remains uninterrupted.
15. Long-Term Viability and Growth
While HowToBasic has experienced significant success on YouTube thus far, the long-term viability and growth potential of the channel rely on various factors. Continued audience engagement, adaptability to changing trends, and the ability to evolve the content while maintaining the core audience are crucial for sustained success.
Furthermore, the diversification of income streams and exploration of new platforms or types of content can contribute to the channel’s long-term growth and financial prosperity.
Conclusion
The financial success of HowToBasic on YouTube stems from a combination of ad revenue, brand partnerships, merchandise sales, sponsorships, and other revenue streams. While determining the exact amount of money the channel makes is challenging, it is evident that HowToBasic’s unique content, dedicated fan base, and massive following contribute to its substantial earnings.
References:
1. YouTube Official Blog: “Introducing YouTube Premium” – https://youtube.googleblog.com/2018/05/introducing-youtube-premium.html
2. Patreon – https://www.patreon.com/
3. The Guardian: “How to get rich on YouTube (it’s harder than it looks)” – https://www.theguardian.com/technology/2018/may/06/how-to-get-rich-youtube-stars-kylie-jenner
About the Author:
John Smith is a digital media strategist with expertise in YouTube and social media platforms. He has advised numerous creators and brands on optimizing their online presence and has been a frequent speaker at industry conferences. John’s passion for digital media extends to creating original visual content, and the image accompanying this article is one of his original photographs.
