YouTube, the world’s largest video sharing platform, has become a lucrative career option for many content creators. However, with increased competition and changing algorithms, can one still make money on YouTube in 2017? In this article, we will objectively analyze various aspects to determine the feasibility of earning a living through YouTube.
1. Ad Revenue
YouTube’s monetization program allows content creators to earn money through advertisements displayed on their videos. However, changes in policies and stricter requirements have made it challenging for new channels to qualify for this program.
Furthermore, the revenue generated through ads is dependent on factors like video engagement, demographics, and ad-blocker usage. It’s essential to understand these dynamics before relying solely on ad revenue.
2. Sponsorships and Brand Deals
One of the most common ways for YouTubers to monetize their channels is through brand collaborations and sponsorships. However, securing such deals requires a significant number of subscribers and an engaged audience.
Building relationships with brands and negotiating favorable terms is vital to maximize earnings from sponsorships. Content creators need to deliver value to their partners while also maintaining integrity with their audience.
3. Crowdfunding and Donations
Many content creators turn to crowdfunding platforms like Patreon or seek direct donations through platforms like PayPal. This method allows viewers to support their favorite creators by contributing funds on a regular or per-video basis.
However, this approach heavily relies on the loyalty and generosity of the audience. It requires consistently delivering high-quality content and establishing a personal connection with viewers.
4. Merchandise and Product Sales
Capitalizing on an engaged audience, YouTube creators often sell merchandise or their own products. This can range from branded clothing, accessories, or digital products like e-books or online courses.
Success in this area requires a strong personal brand and the ability to create products that resonate with the target audience. It also entails efficient supply chain management and customer service.
5. YouTube Premium Revenue
YouTube offers a premium subscription service called YouTube Premium. Content creators receive a share of the subscription fees based on watch time on their channels.
While the revenue potential from YouTube Premium is lower compared to other methods, it can serve as a supplementary income stream for established creators.
6. Affiliate Marketing
By partnering with affiliate programs, YouTubers can earn a commission by promoting and selling products or services. This method is effective if the content creator has a niche audience interested in specific products.
Affiliate marketing requires careful selection of products aligned with the channel’s theme, and the ability to ensure transparency to the audience regarding any affiliations.
7. Live Streaming and Super Chat
YouTube’s live streaming feature has gained popularity, enabling content creators to interact with their audience in real-time. Super Chat, a feature introduced in 2017, allows viewers to purchase messages that stand out during live chats.
While the revenue from Super Chat may vary depending on the content creator’s reach and the willingness of the audience to participate, it can contribute to the overall earnings.
8. Licensing and Content Distribution
Successful YouTube creators often receive licensing and distribution opportunities outside of the platform. This includes selling exclusive rights to their content or syndicating it on other websites or media outlets.
This revenue stream requires actively seeking partnerships and having a unique and marketable content proposition.
9. Collaboration and Cross-promotion
Collaborating with other YouTubers and cross-promoting each other’s channels is a common strategy to expand viewership and reach new audiences. This can lead to increased monetization opportunities through broadening the content creator’s exposure.
However, successful collaborations require aligning values, engaging audiences, and establishing mutual benefits for all parties involved.
10. Video Licensing to Media Outlets
In situations where a YouTube video goes viral or contains valuable news footage, media outlets may seek permission to use the content. Licensing such videos can bring substantial revenue for content creators.
This strategy is dependent on creating unique and newsworthy content that resonates beyond the YouTube platform.
Conclusion
Making money on YouTube in 2017 remains a possibility, but it requires strategic planning, perseverance, and adaptability. Ad revenue alone may not be sufficient, and diversifying income streams through sponsorships, merchandise, crowdfunding, and other methods is crucial.
An in-depth understanding of the YouTube platform, audience dynamics, and continuous efforts to engage viewers are fundamental to gain visibility and achieve financial success.
References:
- Smith, Owen. “How to Monetize Your YouTube Channel and Make Money on YouTube.” Tubics, 2019. www.tubics.com.
- Eves, Chris. “How to Make Money on YouTube in 2021.” TubeBuddy, 2021. www.tubebuddy.com.
- Whiteside, Billie. “How Much Do YouTubers Make? A Look Into YouTube Earnings.” Medium, 2020. www.medium.com.
About the Author: John Smith is a digital marketing specialist with expertise in content creation and social media strategy. He helps individuals and businesses establish an online presence and maximize their potential for success. The author’s original image is attached.
