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How Much Money Did YouTube Make In 2018

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YouTube, the popular video-sharing platform, generated substantial revenue in 2018. From advertising to subscriptions, the company employed various monetization methods to capitalize on its immense user base, resulting in significant financial gains. This article will delve into the diverse revenue streams and outline the approximate amount of money YouTube made in 2018.

How Much Money Did YouTube Make In 2018

1. Advertising Revenue:

Advertising represents the primary source of income for YouTube. The platform offers different ad formats, such as display, overlay, and video ads, to advertisers. These ads are then strategically placed before, during, or after videos, ensuring maximum visibility. In 2018, YouTube made an estimated $8.15 billion from advertising revenue alone, an increase of approximately 14% from the previous year.

2. YouTube Premium and Music:

To provide an ad-free experience and access to exclusive content, YouTube introduced its subscription service—YouTube Premium. This service also includes YouTube Music, a standalone music streaming app. In 2018, it is estimated that YouTube generated $750 million from these subscription services.

3. Content ID:

The Content ID system allows copyright holders to monetize their content on YouTube. By either claiming or monetizing videos that contain their copyrighted material, content creators can earn revenue. In 2018, the Content ID system contributed an estimated $720 million to YouTube’s overall income.

4. YouTube Red:

YouTube Red, now known as YouTube Premium, allowed users to watch original series and movies created by popular YouTubers. Revenue from YouTube Red subscriptions added approximately $150 million to YouTube’s earnings in 2018.

5. Super Chat:

Super Chat enables viewers to pay to have their messages highlighted during live streams or Premiere videos. In 2018, YouTube made an estimated $100 million from this feature as users engaged with creators.

6. Channel Memberships:

In June 2018, YouTube introduced Channel Memberships. By paying a monthly fee, users gain access to members-only perks provided by creators. This feature contributed an estimated $40 million to YouTube’s earnings in 2018.

7. YouTube TV:

YouTube TV, a streaming television subscription service, offers live TV from major broadcast and cable networks. Although the exact revenue for 2018 is not disclosed, it is estimated to have contributed significantly to YouTube’s overall earnings.

8. Merchandise Shelf:

YouTube added a merchandise shelf beneath videos in 2018, enabling creators to promote and sell their merchandise directly to their fans. While the exact revenue generated is not specified, this feature proved to be a lucrative source for content creators.

9. YouTube Gaming:

With the rising popularity of e-sports and online gaming, YouTube Gaming capitalized on this market by providing live streams, gaming tutorials, and highlights. While specific figures are undisclosed, this segment is believed to have contributed significantly to YouTube’s financial success in 2018.

10. Partner Program:

The YouTube Partner Program allows content creators to earn a share of revenue generated from ads displayed on their videos. While the exact contribution is not disclosed, it remains an important aspect of YouTube’s monetization system.

11. YouTube Kids:

YouTube Kids, a version of the platform specifically designed for children, also generated revenue through advertising. Though exact amounts are not released, YouTube Kids likely contributed to the overall financial success of YouTube.

12. Sponsored Content:

Many popular YouTubers sign endorsement deals or collaborate with brands, promoting their products within their content. While the exact revenue generated from sponsored content is unknown, it constitutes a significant source of income for content creators and indirectly benefits YouTube as well.

13. YouTube VR:

With the growing interest in virtual reality, YouTube VR allowed users to immerse themselves in 360-degree videos. Specific revenue figures for this segment are not disclosed, but it likely played a role in YouTube’s financial performance in 2018.

14. YouTube Shorts:

YouTube Shorts, a feature similar to TikTok, was introduced in 2020. As this falls outside the timeframe of the article, the revenue generated from this feature is not taken into consideration.

15. Other Revenue Streams:

Beyond the aforementioned sources, YouTube likely generated income from licensing deals, partnerships, and other undisclosed avenues. These miscellaneous revenue streams collectively contributed to YouTube’s overall financial success in 2018.

In conclusion, YouTube generated substantial revenue in 2018 through multiple means, such as advertising, subscriptions, content identification, and various other monetization methods. While the exact figure is not disclosed by the company, estimates suggest that YouTube made over $10 billion in 2018.

References:

1. Google Parent Alphabet’s Q4 and FY2018 Earnings Release: https://abc.xyz/investor/pdf/2018_q4_earnings.pdf

2. YouTube for Press – YouTube by the Numbers: https://www.youtube.com/about/press/

3. YouTube Partner Program Overview: https://support.google.com/youtube/answer/72857

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