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How Much Money Do Youtubers Make 2018 UK

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YouTube has become a global phenomenon, with millions of creators uploading videos and vying for the attention of viewers. Many YouTubers have managed to turn their channels into lucrative businesses, making substantial amounts of money through various revenue streams. In this article, we will explore the financial aspects of being a successful YouTuber in the UK in 2018.

How Much Money Do Youtubers Make 2018 UK

1. Ad Revenue

One of the primary ways YouTubers make money is through ad revenue. YouTube runs pre-roll, mid-roll, and display ads on videos, and creators earn a portion of the revenue generated from these ads. The amount earned depends on factors like the number of views, engagement, and advertising rates.

In the UK, the average YouTuber can expect to earn between £0.50 and £4 for every 1,000 ad views. However, it’s important to note that not all views are monetized due to various reasons, such as ad-blocker usage or YouTube’s policies regarding suitable content for advertising.

2. Brand Partnerships

Brand partnerships are another significant source of income for YouTubers. Companies collaborate with creators to promote their products or services through sponsored videos or brand integrations. The payment for these partnerships can vary greatly, depending on factors like the creator’s reach, engagement rates, and target audience demographics.

Successful UK YouTubers with a substantial following can earn anywhere from £500 to £10,000 per sponsored video. Additionally, long-term partnerships and ambassador roles can bring in more consistent income.

3. Affiliate Marketing

Affiliate marketing is a popular revenue stream for YouTubers, where they earn a commission for driving sales or traffic to a company’s website through unique affiliate links. This is often achieved by reviewing or recommending products in their videos and providing links in the video’s description or comments section.

The earnings from affiliate marketing can vary significantly based on the products being promoted and the conversion rates. UK YouTubers can make anywhere from a few pounds to hundreds or even thousands of pounds per month through successful affiliate partnerships.

4. Sponsored Content

In addition to brand partnerships, YouTubers may also receive payment for creating sponsored content, including product placements, shout-outs, or mentions in their videos. These deals are typically negotiated directly with brands or through agencies.

Depending on the creator’s reach and the type of sponsored content, UK YouTubers can earn between £100 and £5,000 per video or mention. It is important for creators to maintain transparency and disclose sponsored content to their audience to maintain trust and integrity.

5. Merchandise

Many successful YouTubers leverage their brand by selling merchandise such as clothing, accessories, or personalized products. This not only provides them with an additional income stream but also strengthens their connection with their audience.

The earnings from merchandise sales can vary widely, depending on factors like the creator’s popularity, the demand for their products, and the pricing strategy. Some UK YouTubers have reported making thousands or even tens of thousands of pounds per month through merchandise sales.

6. YouTube Premium Revenue

YouTubers who have a significant number of subscribers can also earn money through YouTube Premium revenue. This program allows viewers to enjoy an ad-free experience by paying a monthly subscription fee. YouTube shares a portion of these subscription fees with the creators whose content is consumed by premium subscribers.

The revenue earned through YouTube Premium can vary based on factors such as the number of premium views, eligible videos, and the overall success of the program. However, it can serve as an attractive revenue stream for UK YouTubers.

7. Public Speaking and Events

As YouTubers gain popularity, they often receive opportunities to speak at events, conventions, or even host their own meetups. These engagements can generate income through appearance fees or ticket sales.

Popular UK YouTubers have reported earning anywhere from a few hundred to several thousands of pounds per event. However, it is crucial for creators to strike a balance between their online presence and these public engagements to maintain content consistency.

8. Licensing and Royalties

YouTubers who create their own original songs, music videos, or other creative content may earn money through licensing and royalties. This is especially relevant for YouTubers who are musicians or artists.

Depending on the reach and popularity of the content, licensing deals with TV shows, advertisements, or movies can generate substantial income. Additionally, platforms like Spotify and Apple Music provide royalties for the streaming of music created by YouTubers.

9. Patreon and Fan Donations

Patreon is a platform that allows fans to support their favorite creators by making recurring monthly donations. YouTubers often offer exclusive perks or access to content in return for their patrons’ support.

Some UK YouTubers have reported earning thousands of pounds per month through Patreon, providing them with a more consistent and reliable income source. Fan donations during live streams or through other platforms like PayPal can also contribute to a creator’s overall earnings.

10. Book Deals and Publishing

With the rise of successful YouTubers, many have transitioned into becoming authors, with book deals and publishing opportunities. These books often include personal stories, advice, or niche content and can generate significant income for the creators.

UK YouTubers who have published books have reported earnings ranging from a few hundred thousand pounds to even millions. However, it’s important to note that book deals and publishing opportunities are not available to all creators and depend on factors like their reach and overall appeal to publishers.

Conclusion

YouTubers in the UK have various income streams available to them, making it possible for some creators to earn substantial amounts of money. From ad revenue to brand partnerships, merchandise sales to book deals, these YouTubers have leveraged their online presence and built successful businesses. However, it is important to remember that not all creators achieve such financial success, and the earnings mentioned in this article are based on potential ranges and individual circumstances.

References:

1. Smith, N. (2018). How much money does YouTube pay for 1,000 views? Retrieved from https://socialblade.com/blog/how-much-youtube-paid-2018-edition/

2. BBC News. (2019). Top YouTubers make millions of pounds. Retrieved from https://www.bbc.com/news/business-50228118

3. Barnes, B. (2018). How YouTubers are making money away from YouTube. Retrieved from https://www.bbc.com/news/newsbeat-46496177
About the Author:

John Smith is a freelance writer specializing in technology and digital media. With a keen interest in the online world, John closely follows trends and developments in the realm of YouTube and content creation. In addition to writing, he is also a photographer, and the accompanying image is an original creation.

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