In today’s digital age, YouTube has become a powerful platform for content creators to make money. With billions of users and a wide variety of content being uploaded every minute, making money with YouTube has become a viable career option for many. In this article, we will discuss the various ways in which you can monetize your YouTube channel in 2017.
1. Partnering with YouTube
One of the most common ways to make money on YouTube is by partnering with the platform itself. YouTube offers the YouTube Partner Program (YPP) which allows creators to monetize their videos through ad revenue. To be eligible for this program, your channel needs to have at least 1,000 subscribers and 4,000 watch hours in the past 12 months.
Once you meet the requirements, you can apply to the YPP and if approved, you can start earning money through ads shown on your videos. YouTube shares a portion of the ad revenue with creators, usually around 45%.
2. Sponsored Content
Another popular way to make money on YouTube is through sponsored content. This involves partnering with brands or companies to promote their products or services in your videos. You can either approach brands directly or join influencer marketing platforms that connect creators with brands.
When partnering with brands, it is important to stay transparent with your audience and clearly disclose any sponsored content. Building credibility and trust with your audience is crucial for long-term success.
3. Affiliate Marketing
Affiliate marketing is another effective way to monetize your YouTube channel. This involves promoting products or services and earning a commission for every sale or referral generated through your unique affiliate link.
You can find affiliate programs that align with your channel’s niche and audience, and then include affiliate links in your video descriptions or as annotations within your videos. It is important to only promote products or services that you genuinely believe in to maintain credibility.
4. Crowdfunding
Crowdfunding through platforms like Patreon or Kickstarter has gained popularity among content creators. This allows your viewers to directly support your channel by making monthly pledges or one-time contributions.
In return, you can offer exclusive perks to your supporters, such as early access to videos, behind-the-scenes content, or personalized shoutouts. Crowdfunding can provide a stable source of income while also building a loyal community around your channel.
5. Merchandise and Branded Products
If you have a dedicated fan base, you can consider selling merchandise or branded products. This can include items like t-shirts, hats, mugs, or even digital products like e-books or online courses.
Creating and selling your own branded products not only generates additional income but also strengthens your brand identity. This can be done through platforms like Shopify, Etsy, or even through your own website.
6. YouTube Premium Revenue
YouTube Premium is a subscription-based service that allows users to watch ad-free videos, access exclusive content, and support creators directly. As a YouTube Partner, you can earn a share of the revenue generated from YouTube Premium subscriptions.
Having quality content that appeals to a wide audience can increase your chances of earning revenue through YouTube Premium. It is important to continue creating valuable content that encourages viewers to subscribe and support your channel.
7. Licensing Your Content
If you have unique and engaging content that is in high demand, you can explore licensing opportunities. This involves granting permission to companies or platforms to use your content in exchange for monetary compensation.
You can directly reach out to production houses, media outlets, or licensing agencies that may be interested in using your content. Licensing your content can provide a substantial source of income, especially if your content goes viral or gains widespread attention.
8. Public Speaking and Consultations
Becoming a recognized expert in your niche can open doors to public speaking engagements or consultations. Many companies or organizations look for experts to speak at events or provide consultations in their industry.
You can leverage your YouTube channel and audience to position yourself as an authority in your field, making you an attractive candidate for speaking or consultation opportunities. This can be a lucrative way to monetize your expertise beyond YouTube.
9. Book Deals and Publishing
If you have a compelling story or valuable knowledge to share, you can explore book deals and publishing opportunities. Many successful YouTubers have written books based on their experiences or expertise, further expanding their brand and income streams.
You can approach publishers with your book idea or self-publish through platforms like Amazon Kindle Direct Publishing. Writing a book not only provides a new revenue stream but also enhances your credibility and opens doors to speaking engagements and media appearances.
10. Diversify Your Revenue Streams
It is important to diversify your revenue streams to minimize risks and maximize your earning potential. While YouTube ad revenue can be a significant source of income, relying solely on it may not be sustainable in the long run.
By exploring multiple income streams like sponsorships, merchandise sales, affiliate marketing, or even branching out into other platforms like podcasts or live streaming, you can create a more stable and diverse income portfolio.
Conclusion
Making money with YouTube in 2017 is certainly possible with the right strategies and dedication. However, it is important to remember that building a successful YouTube channel takes time and effort. Consistently creating high-quality content, engaging with your audience, and exploring various revenue streams can help you turn your passion into a profitable career.
References:
- https://support.google.com/youtube/answer/72857
- https://influencermarketinghub.com/youtube-money-calculator/
- https://www.shopify.com/blog/buyable-pins-youtube-ads-and-more
Author: John Smith
John Smith is a digital marketing expert with extensive knowledge in YouTube monetization. He has helped numerous creators grow their channels and generate income through various strategies. The featured image is an original creation by the author.
