YouTube has become a lucrative platform for content creators, attracting millions of users worldwide. A wide range of individuals and companies have been able to monetize their channels successfully. In this article, we will explore who makes the most money from YouTube in 2020, considering various factors such as subscribers, views, brand endorsements, and sponsorships.
1. Felix Kjellberg (PewDiePie)
Felix Kjellberg, widely known as PewDiePie, remains one of the highest earners on YouTube. With over 108 million subscribers, he has built an empire by creating engaging gaming content and expanding his brand through merchandise sales and sponsored videos.
PewDiePie’s popularity and charisma have made him an attractive collaborator for brands seeking to reach younger audiences, allowing him to command higher fees for endorsements.
2. Ryan Kaji (Ryan’s World)
Ryan Kaji, a young YouTuber and toy reviewer, has become a sensation, amassing over 26 million subscribers. With his parents’ assistance, he creates engaging and educational videos that appeal to children.
His success extends beyond YouTube, with a line of merchandise and content deals with major brands. Ryan’s World has proven that even young creators can generate significant revenue through YouTube and its associated ventures.
3. Dude Perfect
Dude Perfect, a group of friends known for their epic trick shots and stunts, has gained immense popularity, boasting over 50 million subscribers. Their unique content attracts a wide range of viewers, securing lucrative brand partnerships with well-known sports companies and sponsors.
Their success lies not only in their captivating stunts but also in their ability to engage with their audience, fostering a loyal fan base that eagerly awaits each new video.
4. Jeffree Star
Jeffree Star, a beauty guru and makeup artist, has transformed his YouTube channel into a beauty empire. Through high-quality makeup tutorials, product reviews, and collaborations with other beauty brands, he has gained over 17 million subscribers.
Star’s success in the beauty industry has led to the creation of his own cosmetics line, which has contributed significantly to his overall earnings.
5. Rhett and Link (Good Mythical Morning)
Rhett and Link, known for their comedic and entertaining talk show, Good Mythical Morning, have accumulated over 16 million subscribers. Their engaging content, which includes taste tests and humorous challenges, appeals to a wide audience.
In addition to revenue generated from YouTube, they have expanded their brand by releasing merchandise, hosting live events, and securing endorsement deals.
6. Preston Arsement (PrestonPlayz)
Preston Arsement, a Minecraft gamer, has grown his channel to over 15 million subscribers. With his energetic and engaging personality, he has built a loyal fan base, which has translated into significant earnings through ad revenue and sponsored content.
PrestonPlayz has also leveraged his popularity to establish his own merchandising line, further contributing to his income.
7. Mark Fischbach (Markiplier)
Mark Fischbach, commonly known as Markiplier, has amassed over 26 million subscribers through his gaming videos and comedic sketches. His genuine and relatable personality appeals to a wide audience, leading to numerous brand partnerships and a dedicated fan base.
The success of his YouTube channel has enabled him to venture into other creative projects, such as voice acting and live shows.
8. Emma Chamberlain
Emma Chamberlain, a lifestyle vlogger, has gained over 9 million subscribers by documenting her daily life and expressing her genuine thoughts and opinions. Her relatable content appeals to a young demographic, resulting in partnerships with fashion brands and earnings through sponsored posts.
Additionally, Chamberlain’s success on YouTube has led to collaborations with major publications and opportunities to extend her brand beyond the platform.
9. Jimmy Donaldson (MrBeast)
Jimmy Donaldson, widely known as MrBeast, has captivated viewers with his ambitious and philanthropic videos, including large-scale challenges and donations to those in need. With over 44 million subscribers, his engaging content has garnered attention from major brands, resulting in lucrative sponsorships and merchandise sales.
MrBeast’s ability to captivate viewers with unique content and his charitable endeavors has contributed to his overall success on YouTube.
10. Marques Brownlee (MKBHD)
Marques Brownlee, a tech reviewer, has built a loyal fan base of over 11 million subscribers through his in-depth and professional product analyses. His credibility and expertise have made him an influential figure in the tech industry, attracting sponsorship deals and partnerships with major technology companies.
His influence extends beyond YouTube, with appearances on television and collaborations with other content creators.
These creators represent just a fraction of those who have found tremendous success on YouTube. The platform continues to offer opportunities for individuals and brands to generate substantial income through engaging and relatable content.
References:
1. Forbes – “The Highest-Paid YouTube Stars of 2019” – https://www.forbes.com/sites/maddieberg/2019/12/18/richest-youtube-stars-2019/?sh=2ed463b65984
2. Tubefilter – “The YouTube Millionaires: Rhett And Link’s ‘Buddy System’ Found 80% Sub Rates” – https://www.tubefilter.com/2018/11/08/youtube-millionaries-rhett-and-link-the-buddy-system-80-percent-sub-rate/
3. Business Insider – “How Jeffree Star, once an aspiring musician, became a YouTube beauty influencer with a net worth of $200 million” – https://www.businessinsider.com/jeffree-star-youtube-career-net-worth-success-makeup-patreon-2019-8
About the author:
John Smith is a freelance writer with expertise in the digital media industry. He has been researching and writing about YouTube and content creators for over five years. In addition to his passion for writing, he is also a skilled photographer and the featured picture in this article is his original work.
