YouTube has become a thriving platform for content creators to showcase their skills, entertain, and earn money. While many aspiring YouTubers wonder if joining a network is necessary to monetize their channels, the answer is not as straightforward as it seems. In this article, we will explore the various aspects of the YouTube network landscape and discuss whether or not you need a network to make money on YouTube.
The YouTube Network Landscape
YouTube networks, also known as Multi-Channel Networks (MCNs), offer content creators a range of services such as monetization support, access to copyrighted music, collaborations, and channel management. These networks act as intermediaries between creators and YouTube, providing resources and assistance to help channels grow their audience and revenue. However, joining a network is not the only path to YouTube success.
The Pros and Cons of Joining a Network
Joining a YouTube network has its benefits. Firstly, networks can help you monetize your content by offering access to more advertisers, revenue streams, and sponsorship opportunities. They often have established relationships with brands, which can result in higher-paying collaborations. Secondly, MCNs provide creators with valuable resources, such as video editing tools, analytics reporting, and development opportunities.
On the flip side, networks usually claim a percentage of your YouTube revenue, which can range from 10% to 50%. This means that although they offer support, you may end up earning less from your content. Additionally, some networks have strict contracts that restrict creators from working with other brands or pursuing certain creative endeavors.
Self-Monetization on YouTube
It is important to remember that joining a network is not a prerequisite for monetizing your YouTube channel. YouTube itself offers several monetization options for creators through the YouTube Partner Program (YPP). Once you meet the program’s eligibility requirements, you can enable features such as ads, channel memberships, Super Chat, and merchandise shelf to earn money directly from your viewers.
While networks may provide additional monetization opportunities, self-monetization allows creators to have full control over their content and revenue. Furthermore, YouTube’s algorithms are designed to support independent creators, meaning you can still succeed without relying on a network.
Factors to Consider
Before deciding whether to join a network or pursue self-monetization, consider the following factors:
1. Channel Size and Growth
If you have a smaller channel, joining a network might provide valuable exposure and growth opportunities. However, if your channel has already gained significant traction, you may be better off self-monetizing to retain control over your revenue.
2. Niche and Target Audience
Consider whether your content aligns with the network’s niche and target audience. Some networks focus on specific genres or demographics, which can enhance your channel’s discoverability among the right audience.
3. Revenue Goals and Percentage Share
Calculate how much revenue you aim to generate and compare the percentage share offered by networks. If the network’s share significantly diminishes your earnings, you might want to explore self-monetization options more extensively.
4. Additional Support and Resources
Evaluate the resources, tools, and support offered by the network. If you are in need of assistance with video editing, branding, or collaborations, a network might be worth considering.
5. Contractual Obligations
Thoroughly read any contracts before joining a network. Ensure that the terms align with your creative goals and that you are not restricted from working with other brands or platforms.
The Verdict
While joining a YouTube network can provide certain advantages, it is not a necessity to make money on the platform. Self-monetization through YouTube’s Partner Program offers creators substantial opportunities to earn revenue directly from their content. Assess your channel’s growth, revenue goals, and desired level of control to make the best decision for your YouTube career.
References:
1. Zephoria Digital Marketing (2021). YouTube Statistics, Demographics & Revenue. Retrieved from: https://zephoria.com/top-15-valuable-facebook-statistics/
2. YouTube Creators (n.d.). YouTube Partner Program Overview. Retrieved from: https://creatoracademy.youtube.com/page/lesson/revenue-basics