YouTube has become a platform for individuals to showcase their talents, share their knowledge, and even build a career. However, with the increasing popularity of the platform, many often wonder if YouTubers are still able to make money in 2018. In this article, we will examine various aspects to determine the current state of YouTube monetization.
1. Ad Revenue
YouTube has an ad revenue-sharing program called YouTube Partner Program (YPP), through which YouTubers are eligible to monetize their content. This program allows creators to earn money based on the number of ads displayed on their videos and the number of views or clicks they receive. However, changes in YouTube’s algorithm and ad policies have impacted ad revenue for some creators.
Another factor that affects ad revenue is ad-blocker usage. Many viewers employ ad-blockers, reducing the number of ads seen and therefore impacting a YouTuber’s income.
2. Sponsorship and Brand Partnerships
Brand partnerships and sponsorships have become a significant source of income for YouTubers. Companies collaborate with creators to promote their products or services in their videos. These partnerships can be in the form of sponsored content, product placements, or brand endorsements. Influencers with large audiences and niche interests often attract lucrative brand deals.
However, securing sponsorships may pose a challenge for YouTubers with smaller audiences or in oversaturated markets. They may need to build their online presence and demonstrate a unique proposition to attract brand partnerships.
3. Merchandise and Product Sales
Many YouTubers have leveraged their popularity to sell merchandise and products. They create their own branded merchandise, such as clothing, accessories, or even books, and market them to their audience. This not only generates income but also strengthens the connection between the creator and their fans.
However, successful merchandise sales often require a dedicated fan base and an established brand image. YouTubers will need to invest time and effort into developing quality products that align with their content and appeal to their audience.
4. Crowdfunding and Donations
Crowdfunding platforms like Patreon allow creators to receive financial support directly from their fans. Through monthly subscriptions or one-time donations, supporters contribute to a YouTuber’s income and gain access to exclusive content or personalized rewards.
While crowdfunding can be a reliable revenue stream, it heavily relies on the creator’s ability to convince their audience to contribute. Transparency and consistent engagement with supporters are essential to maintaining a sustainable crowdfunding campaign.
5. Sponsored Content Networks
Sponsored content networks facilitate collaborations between creators and brands. These networks connect YouTubers with companies seeking influencers for promotional campaigns. The network acts as an intermediary, handling negotiation, contracts, and payments.
While joining a sponsored content network can simplify the process of securing brand partnerships, these platforms often charge a percentage of the earnings as their fee. It is crucial for creators to carefully review the terms and conditions of such networks to ensure fair compensation.
6. Online Courses and Consultancy
Many successful YouTubers offer online courses, coaching sessions, or consultancy services to share their expertise with aspiring creators or those seeking guidance. These educational offerings are often priced based on the value and experience the YouTuber brings to the table.
However, developing and marketing these courses requires additional effort and resources from the YouTuber. They should possess in-depth knowledge and be able to provide valuable insights to justify the cost to their audience.
7. YouTube Premium Subscription
With the introduction of YouTube Premium, subscribers can enjoy an ad-free experience on the platform. YouTube shares a portion of the Premium revenue with eligible creators based on the watch time their content contributes to the platform. However, this revenue stream is dependent on viewers’ willingness to subscribe to the Premium service.
8. Licensing and Content Syndication
YouTubers can explore licensing their content to other platforms or syndicating it to television networks or streaming services. This allows creators to reach wider audiences and monetize their content beyond YouTube’s ad revenue-sharing program.
Selling content licenses or syndication rights requires negotiation skills and the ability to adapt content for different platforms or markets.
9. Public Speaking Engagements and Events
As YouTubers gain popularity, they may receive requests to speak at events or participate in public appearances. Public speaking engagements provide an opportunity for creators to share their experiences, insights, and connect with their audience in person. Event organizers often compensate speakers for their valuable contribution.
However, public speaking opportunities may be limited to YouTubers with significant reach and impact in their respective fields.
10. Diversification and Multiple Income Streams
Most successful YouTubers acknowledge the importance of diversifying their income streams to mitigate the impact of fluctuations and changes within the platform. They often combine various revenue sources mentioned above to create multiple income streams.
Creating diverse income streams requires careful planning, adaptability, and understanding the needs and preferences of their audience.
Conclusion
Despite challenges and changes within the YouTube platform, YouTubers can still make money in 2018 through ad revenue, brand partnerships, merchandise sales, crowdfunding, sponsored content networks, online courses, YouTube Premium, licensing, public speaking engagements, and diversification. Success largely depends on the YouTuber’s ability to grow their audience, engage with their community, and adapt to evolving trends and opportunities.
References:
1. Spangler, T. (2018, November 27). How Do YouTube Stars Make Money? The Most Popular Strategies Revealed. Variety. Retrieved from https://variety.com/2018/digital/news/youtube-creators-money-making-strategies-1203038410/
2. Dredge, S. (2018, September 28). How to Make Money from YouTube: Monetization, Ads, and Not Being Scammed. The Guardian. Retrieved from https://www.theguardian.com/technology/2018/sep/28/how-to-make-money-youtube-monetisation-ads-partnerships-patrons-premium
About the Author:
John Smith is a digital marketing expert with a keen interest in the online video industry. He has helped various YouTubers optimize their content and monetization strategies. In his free time, John enjoys creating and editing videos for his own YouTube channel. The article’s featured image is an original creation by the author, showcasing the diverse ways YouTubers can generate income in 2018.
