YouTube has become one of the most popular platforms for content creators and influencers to share their videos and reach a wide audience. But how do these creators actually make money on YouTube? In this article, we will explore the various ways through which YouTubers can monetize their channels in 2020.

1. Ads Revenue

One of the primary sources of income for YouTubers is through ads. YouTube allows creators to monetize their videos by displaying ads before, during, or beside their content. The revenue generated from these ads is based on factors like the number of views, ad engagement, and overall channel performance.

The amount earned from ads varies widely, and factors such as the ad format, adblockers, and the target audience play a significant role in determining revenue. Creators need to reach the threshold of 1,000 subscribers and 4,000 watch hours in the past 12 months to qualify for ads monetization.

2. YouTube Premium

YouTubers with a substantial subscriber base can earn money through YouTube Premium subscriptions. When a YouTube Premium member watches a creator’s content, the creator receives a portion of the subscription fee based on watch time. This provides an additional revenue stream for creators.

3. Channel Memberships

Channel memberships are a way for fans to support their favorite YouTubers by paying a monthly fee. In return, members receive perks like exclusive badges, emojis, and access to members-only content. The revenue generated from channel memberships is shared between YouTube and the creator.

4. Sponsored Content

Many YouTubers collaborate with brands and create sponsored content. These partnerships involve featuring or promoting a product or service within their videos. Creators can negotiate fees directly with brands or join influencer marketing platforms to find sponsored opportunities.

It is essential for creators to maintain transparency while promoting sponsored content and follow YouTube’s policies regarding disclosure.

5. Affiliate Marketing

Affiliate marketing is another popular way for YouTubers to earn money. Creators can include affiliate links in their video descriptions or mention them in their videos. When a viewer makes a purchase through these links, the YouTuber receives a commission from the sale.

Choosing relevant products and building trust with the audience are vital elements of successful affiliate marketing.

6. Merchandise Sales

Many YouTubers leverage their popularity to sell branded merchandise to their fans. This can include clothing, accessories, and other products with the YouTuber’s logo or catchphrases. Creators can set up their online stores or partner with e-commerce platforms to handle the merchandise sales.

7. Crowdfunding

Some creators turn to crowdfunding platforms like Patreon and Kickstarter to receive support from their fans. By offering exclusive content, behind-the-scenes access, or personalized rewards, YouTubers can encourage their audience to contribute financially to their channels.

Crowdfunding can provide a consistent source of income, allowing creators to focus on producing quality content.

8. Fan Donations

YouTube has a feature called “Super Chat” that enables fans to make donations during live streams or premiere events. This allows creators to interact with their audience in real-time and receive monetary support directly from their fans.

9. Speaking Engagements and Events

Successful YouTubers often get invited to speak at conferences, industry events, or even host their own meetups. These engagements provide opportunities for creators to earn money through speaker fees, ticket sales, or merchandise sales.

10. Licensing and Content Syndication

Some YouTubers choose to license their content to other platforms or websites. Content syndication deals can give creators exposure to new audiences and generate additional revenue streams.

11. Educational Courses

Leveraging their expertise and experiences, YouTubers can create and sell educational courses. These courses can range from photography and video editing to cooking and fitness. Platforms like Udemy and Teachable provide a convenient way to host and sell these courses.

12. Brand Partnerships

Brands often collaborate with popular YouTubers to reach their target audience. These partnerships involve featuring the brand’s products within the creator’s content or creating dedicated sponsored videos. Negotiating favorable deals and ensuring alignment with the creator’s values is crucial in brand partnerships.

13. Content Licensing and Sales

YouTubers who produce high-quality videos and documentaries can explore licensing options to traditional media outlets, streaming platforms, or video-on-demand services. Selling content for television broadcasts or streaming can provide significant financial benefits.

14. Donations and Grants

Some creators receive donations or grants from their fans, organizations, or even government institutions. These funds can support their content creation efforts or specific projects. Applying for grants or setting up crowdfunding campaigns can help secure financial support.

15. Book Deals and Endorsements

Successful YouTubers often expand their brand by writing books or endorsing products relevant to their niche. Book deals and endorsements agreements can provide substantial financial opportunities and allow creators to connect with their audience beyond YouTube.

These are just a few ways through which YouTubers can make money on YouTube in 2020. The possibilities are vast, but it’s important for creators to diversify their income sources, consistently produce engaging content, and build strong relationships with their audience and brand partners.

References:

1. YouTube’s Creator Academy: “Ways to make money online: YouTube revenue streams” – https://creatoracademy.youtube.com/page/lesson/revenue-basics

2. Social Blade: “How do YouTubers make money?” – https://socialblade.com/blog/how-do-youtubers-make-money/

3. Patreon: “7 Ways to make money as a YouTuber” – https://blog.patreon.com/7-ways-to-make-money-as-a-youtuber

About the Author:

John Smith is a digital marketer with expertise in influencer marketing. He has been following the YouTube landscape closely and has helped several creators achieve monetization success. The article’s featured image is an original creation by the author.