YouTube has become a profitable platform for content creators, with many aspiring to generate income through their channels. One metric that often comes to mind is the number of subscribers. But how much money can you make with 70K YouTube subscribers? Let’s delve into this topic by considering various aspects that influence earning potential.

1. Ad Revenue

Ad revenue remains a primary source of income for YouTubers. With 70K subscribers, content creators can expect a decent stream of revenue through advertisements that are displayed before, during, or after their videos. The specific amount earned per ad varies depending on factors such as the advertiser’s budget, the viewer’s engagement, and the content niche.
The average revenue per 1,000 ad views (CPM) on YouTube ranges from $0.25 to $4.00. Assuming a conservative estimate of $1.50 CPM, a channel with 70K subscribers could earn around $100-$150 per video, considering an ad view rate of 20%.

2. Sponsorships and Brand Collaborations

As your channel grows, you may attract sponsorships and brand collaborations. Companies often seek partnerships with YouTube creators who have a substantial following, offering them monetary compensation for advertising products or services. With 70K subscribers, you can anticipate opportunities for sponsored content, which can further augment your income.
Sponsorship rates widely vary based on factors such as your niche, engagement rate, and average views per video. On average, for channels with 70K subscribers, a single sponsored video can range between $500 and $1500.

3. Merchandise Sales

Creating and selling merchandise can be a lucrative venture for YouTubers with a dedicated fanbase. With 70K subscribers, you have a potential customer base for branded merchandise such as t-shirts, hats, or phone cases. By leveraging this subscriber count, you can generate additional revenue streams through merchandise sales.
The income from merchandise sales depends on various factors, including the price point, quality, and demand for your merchandise. On average, YouTubers earn around $5-$10 profit per item sold. Therefore, with 70K subscribers, if 2% of your audience purchases merchandise, and each item costs $20, you could earn approximately $2,800 to $5,600.

4. YouTube Premium Revenue

YouTube Premium is a paid subscription service that allows users to enjoy an ad-free experience while supporting creators. YouTube distributes a portion of Premium subscription revenue to creators based on watch time from Premium members. YouTubers with 70K subscribers can benefit from this revenue stream, especially if their content is enjoyed by Premium subscribers.
The exact amount earned from YouTube Premium is difficult to measure, as it depends on various factors such as watch time and viewer engagement. However, it can be a valuable additional source of income for content creators with a significant subscriber base.

5. Channel Memberships

YouTube offers a feature called channel memberships, which allows subscribers to become channel members and gain access to exclusive perks like custom emojis and badges. YouTubers can set monthly membership fees and provide additional content for their members. With 70K subscribers, you have the potential to attract a sizeable membership base.
The income generated from channel memberships relies heavily on the number of members and the price of the membership tiers. Assuming a conservative estimate of 1% of your subscribers becoming paying members at a monthly fee of $5, you could earn around $3,500 per month.

6. Crowdfunding and Donations

Many YouTubers with dedicated followers benefit from crowdfunding platforms such as Patreon or donations through platforms like PayPal or Ko-fi. With 70K subscribers, you have a sizable audience that may be willing to support your channel financially.
The income from crowdfunding and donations varies greatly depending on the level of community engagement and the value provided in return. However, with an engaged audience of 70K subscribers, it is possible to generate a substantial amount of additional income through such platforms.

7. Product Reviews

YouTube creators often receive products for free in exchange for reviewing them on their channels. With 70K subscribers, you can expect opportunities for product reviews, especially in your niche market. While not directly financial, this can save you money and provide you with products that you may find useful.
Product review opportunities and their value vary depending on the brand, the product’s worth, and your reputation as a reviewer. This indirect financial benefit can be an added perk of having a significant subscriber base.

8. Public Speaking and Events

With a large following, YouTubers often gain credibility and recognition in their respective niches. This can open doors to public speaking engagements or invitations to participate in industry events. These opportunities not only help increase your influence but can also become a significant source of income.
Public speaking fees vary widely depending on factors such as your expertise, the event’s scale, and the demand for your presence. For channels with 70K subscribers, speaking engagements can range from $1,000 to $5,000 per appearance.

9. Licensing and Syndication

As a content creator, your videos may gain popularity and receive viral attention. This can lead to licensing deals or syndication agreements, where your content is shared on other platforms or media outlets in exchange for payment or royalties. With 70K subscribers, you have a higher likelihood of attracting such opportunities.
Licensing fees and syndication agreements vary greatly depending on factors such as the reach of the platform, the exclusivity of the content, and negotiations between parties. However, these opportunities can provide significant financial rewards for content creators.

10. Affiliate Marketing

Affiliate marketing allows YouTubers to earn a commission by promoting and recommending products or services to their audience. With 70K subscribers, you can partner with affiliate programs that align with your content, earning a percentage from each sale driven through your referral links or coupon codes.
The income from affiliate marketing depends on various factors such as your viewer’s purchasing behavior and the commission rate offered by the affiliate program. With a dedicated subscriber base, you can generate a consistent stream of income through effective affiliate marketing strategies.

Conclusion

While the potential earnings of a YouTuber with 70K subscribers may vary significantly based on the factors discussed, it is clear that subscriptions alone are not the sole determinant of one’s income. Ad revenue, sponsorships, merchandise sales, YouTube Premium, channel memberships, and various other avenues collectively contribute to a creator’s overall earnings. Success in monetizing a YouTube channel requires diversifying income streams, engaging with the audience, and exploring opportunities that align with the channel’s niche and values.

References:

1. WebFx. “How Much Do YouTubers Make? [The Ultimate Guide]”. Available: https://www.webfx.com/blog/marketing/how-much-do-youtubers-make/

About the Author:

John Smith is a digital marketing professional with a passion for content creation. He actively manages multiple successful YouTube channels and helps aspiring creators grow their online presence. In his free time, John enjoys capturing moments with his camera, which served as inspiration for the original image accompanying this article.