Procreate, a digital art app available for iPad, has revolutionized the way artists create and sell their artwork. This powerful tool not only provides a canvas for creative expression but also offers opportunities for financial success. In this article, we will explore the various ways artists can turn their art into dollars using Procreate.
1. Creating and Selling Art Prints
One of the most common ways artists monetize their Procreate artwork is by creating and selling high-quality art prints. Procreate allows artists to produce incredibly detailed and vibrant pieces, which can then be printed and sold online or at art fairs. By leveraging print-on-demand services or partnering with local print shops, artists can turn their digital creations into physical products and generate revenue.
Furthermore, artists can establish collaborations with galleries or online platforms that specialize in selling art prints. These partnerships can provide exposure to a wider audience and increase the chances of making sales.
2. Licensing and Merchandising
Procreate artwork can serve as a valuable asset for licensing and merchandising opportunities. Artists can negotiate licensing deals with companies interested in using their artwork for various products such as clothing, accessories, home decor, and more. By leveraging their unique artistic style and Procreate creations, artists can earn royalties from the sales of these licensed products.
Additionally, artists can take advantage of the growing popularity of print-on-demand services, which allow them to create and sell a wide range of merchandise featuring their Procreate art. From t-shirts and phone cases to mugs and tote bags, the possibilities for creating and selling branded merchandise are virtually endless.
3. Digital and NFT Art Sales
With the rise of digital art, artists can now sell their Procreate creations as digital files or non-fungible tokens (NFTs). Digital art collectors and enthusiasts are increasingly eager to acquire unique and limited-edition digital artworks. Artists can use platforms like OpenSea, Rarible, or SuperRare to mint and sell their Procreate art as NFTs, allowing them to receive royalties each time their work is sold or traded.
Additionally, artists can sell digital copies of their artwork directly through their own websites or online marketplaces. The advantage of digital art sales is that artists can reach a global audience without the need for physical shipping or production costs.
4. Commissioned Artwork
Procreate offers artists a versatile platform to showcase their skills and attract potential clients for commissioned artwork. By sharing their Procreate creations on social media platforms like Instagram and TikTok, artists can gain visibility and attract individuals looking for unique and personalized pieces. Whether it’s creating custom portraits, illustrations, or even digital tattoo designs, artists can earn income by fulfilling specific requests from clients.
Furthermore, artists can explore partnerships with brands or businesses in need of promotional or marketing materials. By showcasing their Procreate expertise, artists can secure lucrative contracts and work on exciting projects, expanding their financial opportunities.
5. Teaching and Online Tutorials
Artists who master Procreate can also monetize their skills by offering online tutorials and teaching others how to create art using the app. Whether through pre-recorded video courses, live workshops, or one-on-one mentorship sessions, artists can share their knowledge and expertise while generating income.
Platforms like Skillshare, Udemy, or even Patreon offer opportunities for artists to create and sell their digital art courses. Additionally, artists can build their own brand and audience by creating YouTube channels or blogs, where they provide free tutorials and monetize through sponsorships, ads, or affiliate marketing.
6. Fine Art Exhibitions and Commissions
Procreate artwork is not limited to the digital realm. Artists can use their Procreate creations as references for traditional paintings or large-scale installations. By translating their digital art into tangible, physical pieces, artists can participate in fine art exhibitions and secure commissions from art collectors and galleries.
Artists can leverage their Procreate portfolio to showcase their unique style and creativity, attracting attention and opportunities from the traditional art world. Whether it’s in galleries, museums, or public spaces, artists can use their Procreate pieces as stepping stones to establish themselves in the art community.
7. Social Media Influencer and Brand Collaborations
Building a strong online presence as a Procreate artist can open doors for collaborations with brands and businesses. Artists who amass a significant following on social media platforms can attract the attention of companies looking to partner with influential creators.
By leveraging their Procreate skills, artists can create sponsored content, collaborate on marketing campaigns, or even design exclusive limited-edition products for brands. These collaborations can offer substantial financial rewards and provide exposure to new audiences.
8. Art Contests and Grants
Art contests and grants targeted specifically to digital artists using software like Procreate are increasingly prevalent. Participating in such competitions not only offers the opportunity to showcase talent but also provides the chance to win cash prizes, grants, or scholarships.
Artists should regularly keep an eye out for these opportunities, as they can provide financial support, recognition, and exposure to their Procreate artwork.
9. Stock Libraries and Illustration Agencies
Procreate artwork, especially illustrations, can be submitted to stock libraries and illustration agencies. These platforms act as intermediaries, allowing artists to license their artwork for various purposes such as editorial illustrations, book covers, or advertising campaigns.
By submitting their Procreate creations to stock libraries or joining illustration agencies, artists can earn passive income as their artwork gets licensed for commercial use.
10. Collaborations with Other Artists
Collaborating with other Procreate artists or artists from different mediums can create exciting financial opportunities. By combining different artistic styles and skills, artists can develop unique products or artworks that appeal to a broader audience.
Whether it’s co-creating a limited-edition print series, designing a collaborative mural, or launching a joint online store, artists can tap into new markets and generate additional income through collaborations.
Frequently Asked Questions
1. Is Procreate only available for iPad?
No, currently, Procreate is only available for iPad and does not have a desktop or Android version.
2. Do I need formal training in art to succeed with Procreate?
No, while formal training can be beneficial, Procreate provides a user-friendly interface and various resources, making it accessible to artists of all skill levels.
3. Can I sell my Procreate artwork without printing it?
Yes, thanks to digital sales and NFTs, artists can sell their Procreate art without the need for physical printing or shipping.
4. Are there any copyright concerns when selling Procreate artwork?
Artists should be mindful of copyright laws and ensure that they have the appropriate rights to sell their Procreate artwork. Creating original artwork or obtaining proper licenses for any reference material used can help avoid copyright issues.
5. How can I price my Procreate artwork?
Pricing artwork can vary depending on factors such as size, complexity, artist’s reputation, and the market demand for the artwork. Researching similar pieces and consulting with other artists can provide insights into establishing appropriate pricing for Procreate artwork.
References:
– Forbes: Procreate App Turns Artists Into Digital Picassos
– Artwork Archive: How to Sell Art Prints Online
– Beginner’s Guide to NFT Art (OpenSea)