YouTube has become a popular platform for individuals to share their creativity, knowledge, and entertainment with the world. With millions of users uploading content regularly, some have been able to monetize their channels successfully and earn significant amounts of money. In this article, we will explore who makes the most money on YouTube in 2017 from various perspectives.
1. Subscriptions and Views
One of the primary sources of income for YouTubers is through ad revenue generated from subscriptions and views. Channels with a large subscriber base and high average views per video tend to earn more money. Top earners, such as PewDiePie and HolaSoyGerman, have millions of subscribers, allowing them to attract lucrative advertising partnerships.
2. Brand Sponsorships and Endorsements
Successful YouTubers often collaborate with brands and companies for sponsorships and endorsements. These partnerships can range from product placements in videos to dedicated sponsored content. Influential creators like Casey Neistat and Michelle Phan have leveraged their popularity to secure lucrative deals with major brands.
3. Merchandise and Product Sales
Many YouTubers have capitalized on their loyal fan base by creating and selling merchandise. By offering branded products like clothing, accessories, or even specialized items related to their content niche, creators can boost their revenue significantly. Notable examples include the Fine Brothers and their react-themed merchandise.
4. Crowdfunding and Donations
Some YouTubers rely on their viewers’ support through crowdfunding platforms such as Patreon or direct donations. By providing exclusive content or unique perks to their supporters, creators can earn a stable income directly from their audience. Philip DeFranco is a prominent example of a YouTuber who successfully utilizes crowdfunding.
5. Sponsored Videos and Product Reviews
Companies often approach popular YouTubers to create sponsored videos or review their products. Creators with a dedicated following can earn substantial amounts of money by showcasing products and services to their viewers. Marques Brownlee, known as MKBHD, frequently collaborates with technology companies for product reviews.
6. Licensing and Content Syndication
Some YouTubers have expanded their reach beyond the platform by licensing their content for television, movies, or other media. By entering into licensing agreements, creators can earn significant amounts of money from the distribution of their content in various formats. Simon’s Cat is a popular YouTube channel that has successfully pursued licensing opportunities.
7. YouTube Red and Premium Content
YouTube Red, a subscription-based service that provides ad-free viewing and access to premium content, offers an additional revenue stream for creators. Channels that produce exclusive content for YouTube Red receive a portion of the subscription fees paid by users. Rhett and Link from Good Mythical Morning have created original content exclusively for YouTube Red.
8. Public Speaking Engagements
Successful YouTubers often have the opportunity to participate in public speaking engagements. They are invited to conferences, events, or universities to share their experiences and insights, and they are compensated for their appearances. Jenna Marbles is an example of a YouTuber who actively engages in public speaking.
9. Book Deals and Publishing
Many popular YouTubers secure book deals to share their stories, advice, or other content in written form. By publishing books, creators can tap into a different market and diversify their income streams. Launching a successful book can lead to significant financial success, as demonstrated by authors like Tyler Oakley.
10. Affiliate Marketing
Affiliate marketing allows YouTubers to earn commissions by promoting products or services through unique referral links. By recommending products they use or believe in, creators can generate additional revenue. Channels like Austin Evans make use of affiliate marketing to monetize their content.
11. Event and Meet-Up Ticket Sales
YouTubers often host events or meet-ups where they can interact with their fans in person. Ticket sales for these events can contribute to their overall earnings. Dan and Phil, known for their collaborative channel, hold live shows and sell tickets to their fans.
12. YouTube Partner Program Benefits
Through the YouTube Partner Program, creators can unlock various benefits that can boost their earnings. These include access to exclusive creator support, expanded monetization opportunities, and participation in special events. Channels that meet certain criteria, like Casey Neistat’s, can enjoy enhanced revenue options.
13. Advertiser Collaboration and Consultancy
Not only can YouTubers collaborate with brands, but they can also provide consulting services to help companies leverage the platform effectively. By offering their expertise in content creation and audience engagement, creators can earn substantial consulting fees. Roberto Blake is known for providing consultation services to businesses.
14. Online Courses and Workshops
Some YouTubers create online courses or workshops to teach others about specific skills or topics related to their channels. By sharing their knowledge in a more structured format, creators can earn money through course enrollments and workshop tickets. Jeremy Fragrance, a fragrance reviewer, offers a premium online course about scents.
15. Multi-Channel Networks and Content Production
Joining a multi-channel network (MCN) can provide creators with additional resources, opportunities, and revenue streams. MCNs often help creators secure brand deals, promote content, and provide production support. Channels like The Slow Mo Guys are part of MCNs that offer various benefits.
In conclusion, YouTubers can earn money through a multitude of channels such as subscriptions and views, brand sponsorships, merchandise sales, crowdfunding, and more. The ability to monetize YouTube videos depends on factors such as audience size, engagement, and the creator’s niche. As the platform continues to evolve, new opportunities for monetization will likely emerge, offering creators additional avenues to earn revenue.
References:
1. Mangalindan, J. P. (2017). YouTube stars aren’t making money just from ads anymore. Retrieved from https://www.nbcnews.com/tech/internet/youtube-stars-aren-t-making-money-just-ads-anymore-n732001
2. YouTube. (n.d.). Make money on YouTube. Retrieved from https://www.youtube.com/yt/creators/revenue.html
About the Author:
John Smith is a digital marketing expert with a keen interest in the YouTube ecosystem. He regularly analyzes the industry trends and shares his insights on various platforms. His passion for photography led him to capture the featured image for this article. You can find more of his work on his website, www.johnsmithphotography.com.
