YouTube has become a platform for content creators to showcase their talent, entertain audiences, and make a significant amount of money in the process. In 2017, there were several YouTubers who stood out in terms of their earnings. This article explores the top earning YouTubers in 2017, looking at their income sources, popularity, and the factors that contributed to their success.
1. PewDiePie
PewDiePie, with over 96 million subscribers, was one of the highest-earning YouTubers in 2017. Known for his gaming commentary and vlogs, PewDiePie’s income mainly comes from advertisements on his videos, sponsorships, and merchandise sales. His engaging and humorous content captivates a wide audience, resulting in high viewer retention and ad revenue.
PewDiePie’s controversial moments also made headlines, further increasing his popularity and attracting more viewers. However, it is important to note that his earnings were significantly impacted after controversies surrounding him in later years.
2. Jake Paul
Jake Paul, a prominent vlogger, amassed a substantial income through numerous revenue streams in 2017. His merchandise sales, sponsored videos, brand deals, and endorsement contracts add to his earnings. Paul’s popularity among the younger audience allowed him to achieve great success and generate substantial revenue.
His energetic persona and controversial stunts contributed to his fame, even though they often faced criticism. However, it is worth mentioning that Paul faced negative backlash due to his behavior and controversy, which may have impacted his earnings in subsequent years.
3. Logan Paul
Logan Paul, Jake Paul’s brother, also made it to the list of top-earning YouTubers in 2017. Similar to his brother, Logan Paul’s income primarily came from merchandise sales, brand deals, and ad revenue. His vlogs, pranks, and challenges appealed to a broad audience, boosting his popularity and earnings.
However, Logan Paul faced severe backlash after a controversial video that was widely criticized for its insensitivity. This incident affected his advertising partnerships and, consequently, his earnings in the following years.
4. Dude Perfect
Dude Perfect, a group of friends known for their sports and comedy-related content, raked in significant earnings in 2017. Their videos featuring trick shots, sports stereotypes, and challenges attracted a large audience, resulting in high viewership and ad revenue.
Moreover, Dude Perfect’s merchandise sales, sponsorship deals, and live shows boosted their income, making them one of the highest-earning YouTubers in 2017. Their family-friendly content also allowed them to collaborate with various brands targeting a wide demographic.
5. DanTDM
DanTDM, a British YouTuber specializing in Minecraft gaming content, also featured among the top earners in 2017. With over 22 million subscribers, DanTDM’s engaging gameplay commentaries and tutorials attracted a dedicated fan base, leading to high view counts and ad revenue.
In addition to ad revenue, DanTDM’s income was supplemented by sponsored videos, merchandise sales, and book deals. His content’s mass appeal and his ability to consistently interact with his audience contributed to his substantial earnings.
6. Markiplier
Markiplier, known for his Let’s Play videos and vlogs, was another YouTuber who made a considerable income in 2017. With a large subscriber base and high video views, Markiplier’s ad revenue played a significant role in his earnings.
Moreover, Markiplier’s successful collaborations with gaming developers and brands, along with his merchandise sales, added to his income. His genuine personality, humor, and interactive community helped foster strong viewer loyalty, contributing to his financial success.
7. Ryan ToysReview
Ryan ToysReview, a channel run by a young boy named Ryan, may come as a surprise on this list. However, with millions of young subscribers, Ryan’s channel generated a substantial income through ad revenue and sponsored videos.
Due to his age and demographic, Ryan’s channel attracted significant attention from toy companies looking to tap into the massive kid’s market. Brand partnerships, merchandise sales, and sponsored content played a major role in Ryan ToysReview’s revenue, making it one of the highest-earning channels in 2017.
8. Rhett and Link
Rhett and Link, best known for their comedy sketches, challenges, and the popular show “Good Mythical Morning,” were also among the top-earning YouTubers in 2017. Their engaging content, coupled with their chemistry and humor, appealed to a wide audience.
Their success on YouTube opened various opportunities for Rhett and Link, such as sponsorships, merchandise sales, and live tours. These ventures, in addition to ad revenue, significantly contributed to their overall earnings.
9. Smosh
Smosh, a comedy duo consisting of Ian Hecox and Anthony Padilla, had established themselves as one of the earliest YouTube sensations. In 2017, Smosh’s income primarily came from ad revenue, brand partnerships, and merchandise sales.
Their comedic sketches, parodies, and vlogs garnered a massive following, allowing them to branch out into other ventures. Smosh expanded their content to include podcasts, live shows, and even their own comedy movie, further diversifying their revenue streams.
10. Rosanna Pansino
Rosanna Pansino, a baker and YouTuber, gained immense popularity with her cooking tutorials and DIY-themed videos. Her channel, “Nerdy Nummies,” not only attracted a substantial audience but also secured partnerships with major baking brands.
Rosanna Pansino’s ad revenue, sponsored videos, cookbook sales, and merchandise contributed significantly to her earnings. Her unique content and ability to create visually appealing treats resonated with both baking enthusiasts and general viewers alike.
These YouTubers demonstrated that by creating engaging content, building a loyal fan base, and diversifying their income sources, it is possible to make a substantial income on YouTube. However, it is vital to note that this ranking is specific to 2017 and subsequent years’ earnings may have fluctuated due to various factors.
References:
1. Celebrity Net Worth: www.celebritynetworth.com
2. Forbes: www.forbes.com
3. YouTube: www.youtube.com
About the author:
John Smith is a digital media specialist with a strong interest in the world of social media and online content creation. He regularly contributes articles on various digital media topics and is passionate about providing accurate and informative content to his readers. The author’s expertise and insights into the subject matter make this article a valuable resource for individuals interested in understanding the top-earning YouTubers in 2017. The accompanying image is an original creation by the author, highlighting the diversity of YouTubers mentioned in the article.
